Why the wig you received doesn’t exactly match the online color swatch

January 05, 2023

Why the wig you received doesn’t exactly match the online color swatch

When you order a brand new wig online, you expect to receive the wig in the color that is displayed on the website. However, this is not always the case. In some instances, you may receive a wig that is a slightly different color than how you perceived it on your screen. This phenomenon is known as "color mismatch," because different websites display colors differently. 

Color Mismatch: The Basics

Color mismatch is a common problem because there is a limited number of colors that can be accurately displayed on a screen. The way that light waves interact with each other creates color. White light is made up of all the colors of the rainbow: red, orange, yellow, green, blue, and violet. When these colors mix together in different proportions, we see different colors. For example, when yellow and green light mix together, we see the color yellow.

When you order a wig online, the website uses a process called color matching to display the wig's true color as accurately as possible. However, this process is not perfect, and there can be some discrepancies between the color that’s being displayed and the actual wig color. There are a few factors that can contribute to these discrepancies, such as:

  • The type of screen or monitor you are using to view the website
  • The screens settings
  • The lighting in the room where you are viewing the website
  • The angle at which you are viewing the website
  • Hair Texture
  • Skin undertones
  • Indoor and outdoor lighting

Avoiding Color Mismatch 

One way to avoid color mismatch is to understand the colors you are choosing. While many wig companies have names for their colors, many have numbers for them too. At first it may seem more confusing to look at these color codes, the numbers correlate to certain color ranges. Let’s break it down:

  • Black colors range from 1 to 1B,
  • Browns from 2 to 12, and
  • Blondes from 14 to 26.
  • Platinum colors are blondes with less warmth in them.
    • 613 is a golden platinum 
    • Platinum colors range from 22 to 23, then jump from 101 to 104 which have more ash in them.
  • The gray family goes from 34 to 60.
  • The red family is split between natural reds and vibrant reds.
    • Natural reds range from 27 to 33
    • Vibrant reds range from 130 to 134

Example 1:  a color labeled 8 would be the same brown tone all over.

Example 2: a color labeled 31/29 would be a blend of two natural red tones. 

Example 3: a color labeled  would be a blend blonde and red

Another way to avoid color mismatch is to contact us! Our team at Women's Wig Shop is dedicated to helping customers every step of the way. Our experienced consultants know what most of the colors look like in person! Call our color and style hotline for assistance: 984-664-2250





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